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At the heart of MuddnMe lies a trio of founders bound by purpose, passion, and a shared dream to celebrate India’s heritage through timeless, handcrafted luxury.
OUR TEAM
Nisha Rani
The inspiration behind MuddnMe, Nisha Rani is the brand’s original muse and blessing. In her early days, she crafted dohars, intricate crochet pieces, and hand embroidery with devotion and finesse. Now in her late 60s, her deep-rooted belief in sincerity, quality, and grace continues to guide the team. Her mantra—"Do your work with pure intent, and the results will follow"—is the foundation upon which MuddnMe is built. Every creation we make carries her legacy of care and craftsmanship.
Sunita Charya (Simi)
The creative force and face of the brand, Simi is the curator behind MuddnMe’s soulful collections. With a sharp eye for detail and an innate sense of design, she leads everything from aesthetic direction and design development to client experience and digital storytelling. Nothing escapes her scrutiny—not a stitch, not a silhouette. Her personal benchmark is simple: "If I wouldn’t wear it or place it in my home, I won’t offer it to my clients."
Satish Kataria
Satish is the strategic backbone of MuddnMe —the one who brings vision to life. With 18 years in management consulting, investment banking, and portfolio management (EY and Batlivala & Karani Securities), he brings method to the magic. Originally from an agriculturist family, Satish’s early exposure to India’s textile sector left a lasting impact. A short trip to Jaipur with Simi reignited that passion, and the seeds of MuddnMe were sown.
Together, Nisha, Simi, and Satish are building MuddnMe not just as a label, but as a movement—preserving India’s art forms, reimagining them for modern elegance, and sharing their story with the world through clean cuts, exceptional craftsmanship, and effortless styling.