The Complete Guide to Bandhani: From Wedding Sarees to Your Everyday Wardrobe Why does something so beautiful still feel like it's only for "special occasions"? If you've ever admired the intricate patterns of a Bandhani saree or kurta, you've probably thought: "It's gorgeous, but when would I actually wear it?"...

The Art: India’s Love for Textile Printing India has loved art and textiles for centuries. Printed and painted garments appear in ancient Ajanta cave paintings. Many experts agree that hand block printing dates back to the 5th century CE. This art was common in the northwest regions of India. The...

The creation of all these masterpieces is an exciting journey. A piece of cloth goes through several steps before it reaches your home. Our design team led by our Founder and Creative Director, Sunita Charya (Simi), brainstorm many design ideas, colour palettes to bring these aesthetic designs to life.  The...